Portfolio
Here are some of the wonderful projects I’ve had the pleasure of working on. If you need more info about any of the projects or want to discuss a project you have in mind, don’t hesitate to get in touch.
The Doula Next Door
The Client
Tara Durkin, a Doula, Childbirth Educator, IBCLC, Birth Trauma Resolution Practitioner, had initially designed her own website, which worked well in the early stages of her business. However, as her business grew, she recognised the need for a more professional website that not only highlighted her range of services, but also streamlined certain processes saving her a ton of time.
What was needed
- A website redesign with new colours & fonts that would appeal to her ideal client.
- A place where she could direct people to find out more information about her, her qualifications and the services she offered.
- A way to automate bookings – a place where clients could see her availability and avoid the back-and-forth of trying to find a time that would suit everybody.
- A way to automatically process payments & issue refunds.
- A place where people could buy vouchers for the services for themselves or to gift others.
- Her website to be optimised for SEO to improve her ranking on Google and bring more traffic to her website.
- Multiple ways people could get in touch with her.
- A place where she could showcase her evidence-based articles about pregnancy, childbirth and the postpartum period.
The End Result
- I started with a new colour palette with soft neutrals with a rose colour to represent her ideal client. I choose light delicate fonts to go with this.
- I created an about page with details of her background, qualifications. I also added testimonials from her past clients so potential clients could get a feel of what it was like to work with her.
- I integrated a booking system where clients could see her availability and book at a time that suited them.
- The booking system I chose automated all her payments and made it easy for her to issue refunds and the press of a button. Customers could also purchase packages of her services.
- I integrated a feature where vouchers could be purchased. The voucher was then automatically sent to a designated email address and used against any of her services.
- I carried out rigorous keyword research so as to understand the exact words and phrases her target audience was typing into Google and then strategically optimised her website to attract more of the right kind of traffic.
- I installed and configured Google Analytics and Google Search Console to find out how people were finding her site and what they were doing once on there to fine-tune the SEO strategy.
- I designed a contact page which included a contact form that clients could fill in quickly with the information needed. I also added links to her Instagram, as well as clickable email and Whatsapp links so potential clients could get in contact with her in multiple ways with the click of a button.
- I created a Blog page where she can publish her articles allowing her to share valuable content in her niche to educate her audience and establish credibility. I added a side bar where similar articles would be displayed so clients can quickly and easily jump from article to article.
Healthfit
The Client
Healthfit is run by two personal trainers, Gareth and Shauna, whose misssion is to make fitness something that everyone can incorporate into their lives at affordable prices. Next year, they plan to bring their business online and needed a website redesign. Their current website was a few years old and they didn’t feel it represented them as a business anymore.
What was needed
- Multiple ways potential clients could get in touch with them.
- A website that was easy to navigate.
- A place where clients could find out more information about them and the services they offer.
- A place where people would get a feel of what it was like to work with them.
- A way their current & potential clients could follow their new adventures in Spain.
- Images that showed their passion and personalities.
The End Result
- I updated their colour scheme and fonts to give the whole website a fresh modern look.
- I created a contact form that clients could fill in quickly with the information needed.
- I added links to their socials and clickable email and WhatsApp links so potential clients could get in contact with them with the click of a button.
- I updated their user journey and added menus and a footer so that clients could access different parts of their website with ease.
- I strategically placed call-to-actions so that users would be guided through their website.
- I designed an About Us page where potential clients could find out information about them and their backstory in an easy to follow timeline.
- I designed a Services page giving clear information about their services and prices.
- I added an FAQ section where clients could have all their questions answered immediately and without the need to get in touch with them, saving them a ton of time.
- I added a Testimonial page where potential clients could read all the kind words their clients have to say about them and see if they think they would be a good fit.
- I installed and configured Google Analytics so they can see who is visiting their site and what they are doing once they’re on there.
Ready to Move Forward?
Book a 30-minute consultation today and you too could have a brand new website in 4-6 weeks.
