WordPress Website Portfolio
Explore custom WordPress website designs I’ve created for female service-based business owners. Each project includes booking systems, payment processing, and automated workflows designed to give my clients their time back. From doulas to wellness professionals, here’s how I’ve helped businesses move beyond social media.
The Doula Next Door – Tara Durkin
WordPress Website for Doula with Integrated Booking System
The Client
Tara Durkin is a Doula, Childbirth Educator, IBCLC, and Birth Trauma Resolution Practitioner whose business outgrew her DIY website. She needed a professional platform that could showcase her services and automate her booking process, giving her time back to focus on her clients.
What Was Needed
- A fresh, professional design with colours and fonts that would resonate with expectant families.
- An about page highlighting her qualifications and comprehensive range of services.
- Automated booking system where clients could see availability and book instantly which meant no more email ping-pong.
- Seamless payment processing with easy refund capabilities.
- Gift voucher functionality for clients wanting to support new parents.
- SEO optimisation to help local families find her on Google.
- Multiple contact options (form, email, phone, WhatsApp) for client convenience.
Key Features Delivered
I created a calming, professional website with a soft neutral and rose colour palette and delicate typography that instantly resonates with expectant families.
I also delivered:
- A comprehensive about page with qualifications, services, and client testimonials to build trust immediately.
- An Automated booking and payment system so clients can see availability, book instantly, and pay online. Refunds can also be issued.
- Gift voucher functionality that automatically emails vouchers to recipients for use across any service.
- Strategic SEO optimisation based on keyword research to attract local families actively searching for birth support.
- Google Analytics and Search Console integration to track visitor behaviour and refine her marketing strategy.
- Multiple contact options including a contact form, email, Instagram, and WhatsApp link for easy and direct client communication.
The result? Tara now has a website that handles bookings, payments, and client questions automatically which is giving her time back to focus on supporting families instead of managing admin.
Healthfit – Gareth & Shauna
Website Redesign for Personal Training Business
The Client
Healthfit is run by personal trainers Gareth and Shauna, whose mission is to make fitness accessible and affordable for everyone. With plans to bring their business fully online, they needed a website redesign that truly represented who they are. Their current site was outdated and no longer reflected their energy and personality.
What Was Needed
- A fresh, modern design that captured their personality and passion for fitness.
- Clear, easy navigation so potential clients could find what they needed quickly.
- A dedicated space to showcase their story, services, and prices.
- A way for current and potential clients to follow their new adventures abroad.
- Multiple ways for clients to get in touch instantly.
Key Features Delivered
I redesigned their website with an updated colour scheme and modern typography to give Healthfit a bold, fresh new look.
I also delivered:
- A streamlined contact form plus clickable email, WhatsApp, and social media links for instant communication.
- Intuitive navigation with clear menus and footer so visitors can move through the site with ease.
- Strategically placed calls-to-action guiding users through their journey from interest to sign-up.
- A compelling About Us page with an engaging timeline telling the story of Healthfit from day one.
- A clear Services page with transparent pricing so potential clients know exactly what they’re signing up for.
- An FAQ section that answers common questions instantly, saving Gareth and Shauna hours of back-and-forth.
- A Testimonials page where potential clients can hear from real people and decide if Healthfit is right for them.
- Google Analytics so they can track visitors and understand how people use their site.
The result? Healthfit now has a website as energetic and approachable as they are. Their website works hard to convert visitors into clients while they focus on doing what they love: training clients.
Ready to See Your Business Here?
Whether you’re a doula, a wellness coach, a therapist, or a consultant, I create custom WordPress websites that work while you don’t, complete with booking systems, payment processing, and automated workflows built in. If this sounds like what your business needs, then please get in touch today.